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Chapter 1 Getting
Started
Let's take stock of where the
club is right now. Does it exist? What is the "official
status" with the:
I. USPA
A. Paid membership dues for club (paying annual dues prior to
Jan 1 entitles clubs to a substantial discount).
B. Submitting paperwork in a timely manner
C. Respond to inquiries for membership and competitions
D. Individual student membership fees @ $25 per person is a bargain
II. School
a. What Department does the club fall into
1. Agricultural Business
2. Recreational
3. On or off campus
4. Status of relationship with administration (Good relations
are imperative.)
5. Fees due for what and when
6. List of expectations and obligations
b. Funding
1. What is available from the school
2. What organizations exist outside of school to assist
3. What are the requirements
4. What is the timeline
5. What is the budget
6. Is this club or outside foundation set up for tax free donations
7. What Scholarships and Grants are available
c. Administration
1. Who are the contacts, phone and e-mail addresses
a) Advisor
b) Department Heads
c) Major Fund Raisers
2. Other clubs to work with
a) Equestrian
b) Rodeo
c) Hunter/jumper
d) Any others
III. Polo Club
1. Officers
2. Duties and Timeline
3. Returning Students
4. "Rushing" new recruits
5. Training facilities
a) Horses
b) Tack
c) Transport
6. Budgets
7. Fund Raising Opportunities
8. Alumni Association
9. Backing Foundations
10. Wish List
11. Competitions and Awards
12. Calendar
13. Additional Insurance and Liability Concerns
Once the above questions have
been answered and documented, you have a much better idea on
where to go and how to get there.
Communications
A key element is timely communication
and e-mail, and for those that have it, is by far the most effective.
Every time you e-mail someone, you can cc or "carbon copy"
everyone else that might be even slightly interested. Some e-mail
software allows Blind Carbon Copy so that you can send someone
a copy without their name appearing on the address line, or return
to the original message and forward a copy to the recipient.
The beauty of all that communication is knowledge and knowledge
is power. It keeps the administration aware that you are busy
at work and what is going on within the club. It also keeps your
backers and sponsors informed on your club and projects. That
in turn will make life easier when asking someone for something
you truly need, and you find that they are already "up to
speed."
For those without e-mail: Faxing
is the next best thing and finally Snail Mail (less time and
cost effective) is better than nothing. When compiling contact
information, remember to also get the fax and cell or pager numbers.
For the technology challenged (not YOU, of course), make sure
you have a complete profile on how to reach people, and keep
your lines of communications open, by whatever methods are available.
You can't disenfranchise people because they don't have the latest
computer available or the knowledge on how to download and unzip
those pesky zip files.
Web sites
Web Pages are easy to establish
initially but need to be regularly maintained. Consider recruiting
some of your brightest "nerd" friends to be members
of the club but the club members must assist in keeping your
web page(s) updated.
USPA Pacific Coast Circuit
Website at www.PCCPolo.com
contains a list of clubs within their circuit, including collegiate
clubs. The PCC Governor has mandated a web site for every club
in his circuit. There is a place to keep current information,
including membership rosters, channels for communicating, and
photos of the most recent events including a schedule for the
year and a map on how to get to each location. It is up to each
club, to provide the information to keep the site current. If
you have your own web site, it can then be hot linked to all
the other appropriate sites.
Still, even if a web site is
available and even if the members take seriously their responsibility
to keep the information current, be reminded that this is not
a case of "Build it, and they will come." Polo web
sites are not visited by millions of viewers, so to encourage
even occasional visitors, plus providing a useful tool to members,
you must keep the site current, interesting, informative, and
full of photos. It is a tremendous marketing tool, especially
when talking to sponsors about visibility.
Sharing the Load
Officers and members of the
club need to think about what duties need to be performed and
the timeline involved in order to be effective. There's no need
for anyone to burn out so it's important to be realistic about
who is doing how much and that the workload is balanced out.
Life's duties still have to be attended to, outside of polo,
so be realistic with each of the officer's duties and who is
going to be around next summer, or next year.
The financial load is also
to be considered so for those that are "financially challenged".
Some potential members might hesitate to join because they simply
cannot carry the extra financial burden. Every consideration
should be made to include all interested students; even those
whom might prefer to make their contribution through "sweat
equity" where they have more time and energy than money.
Make sure every consideration is made to include everyone!
And while we're on that subject,
let's take it a step further. Successful polo clubs are run like
a business. If they're not successful, they don't last and those
that do are viable businesses. Since you're in school to learn
how to survive in the "Real World", let's think of
running your club like a business as well. That means you can
have more than polo players in the club. The administration
of the club may have some members that might not want to play
polo. (Although for most people around for any length of time
may eventually want to try a little stick and ball at some point
or other, and then you've really got them.) You certainly want
to make it fun for everyone especially entry-level inquiries
with riding lessons and the "fun stuff".
Polo clubs are made up of managers,
secretaries, marketing and advertising people, catering, agronomists,
veterinarians, grooms, farriers, coaches, etc. Nowhere does it
say that you can only be a polo club member if you muck stalls,
feed and exercise horses, or clean tack. Those things absolutely
have to be done, but not by the same people all of the time!
The club also has to pay its bills, attend administrative meetings,
and generally meet all of the other requirements of a successful
club on or off campus. Just for a moment, let's try:
Thinking Outside of the
Box
Let's say you want to develop
or expand your club membership. Be receptive to ideas on how
to bolster your roster. For example, for nominal membership fees
you could develop a category of Associate or Social Memberships.
New members that all pay dues because they like the social aspects,
or someone wanting to do a Senior Project by running a web site
or an accounting project of how to budget a successful polo club
for a year, or write a paper on how to grow special grasses for
a polo field.
Look at the other organizations
on campus to see where partnering efforts could be a Win Win!
Borrow ideas from successful campaigns or join in with other
successful clubs in common areas such as travel to competitions,
sponsorships, and fund raising efforts. When the membership expands,
with more people involved, the work load can be disseminated,
the ideas multiply, the administration is satisfied, alumni become
involved, parents are thrilled to see your accomplishments and
subsequently successful events begin to transpire. No idea is
too different for consideration. If the club is not dynamic and
growing, it will be on the decline. So consider the options.
Mentoring Program
A coordinator is assigned by
the Governor's Office to assist with mentoring the club, communicating
with the administration, organizing an alumni committee and/or
fund raising foundations, and interfacing with other polo clubs
and coordinators. The idea of this program was conceived so as
to help stabilize the polo club contacts and archive the information
throughout the year through periods of waxing and waning by the
club's membership and status with the administration. A job description
follows that goes into greater detail. The Governor's administration
basically mentors the coordinators and the coordinators mentor
the club officers and members. Hopefully, this will keep everyone
on the same page, with a high level of performance, energy, and
realistic expectations.
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